Tweet Analysis: Whey Protein

Welcome to the inaugural post of this blog and my #TweetAnalysis series. The idea behind this series (read more in the About section of this site), is that I will be searching for random topics of personal interest on Twitter and then writing about all the interesting knowledge and facts that I come across. For the first post on this series I decided to keep things simple by looking at what I have as my first meal of the day which happens to be… drumroll please, a whey protein shake! That’s right, that’s how I start my day and so after a search of the term ‘whey protein’ on Twitter, let’s see what I’ve found.

The first thing that popped out to me in my Tweet search was the Whey Protein Institute or WPI for short. Obviously I had never even heard of such an institute and it immediately piqued my curiosity; and thus down the WPI rabbit hole I went.

What did I find?

The mission statement of the site is to “Promote the nutritional value of whey protein and increase awareness to its benefits in regards to good health and quality of life.” which admittedly sounds all well and good and is something that I personally believe in. That said, I did notice that despite calling themselves the Whey Protein Institute that they are NOT really an institute at all but rather seems to be just an informational website. After all, an institute implies that it’s some sort of real legitimate organization with actual research staff; white lab coats and all. Instead, this is clearly an operation being run out of some home laptop.

That being said, the information on the site is actually very high quality and top notch. Everything is presented in a neutral and factual tone and there is absolutely nothing ‘salesy’ about it at all. This leads me to question the motive of the site, could it be that the creator just legitimately wants to provide a comprehensive resource to the public for purely altruistic purposes? In this day and age, it almost seems like a fantasy; but then again, I’m probably just jaded and have a shriveled up black heart.

Let’s take a look at the information on the site which is not only high in quality but in quantity as well. They have a blog, which as blogs then to do, contain much more ‘fluff’ information such as cauliflower bites recipes, the best lactose free whey protein, 5 people who would love the gift of whey protein, the best cheap whey protein powders for your money, and tips for a healthier, protein-packed Halloween. Each blog post is rather short, maybe about 500 words at most, with the average being at about 200 to 300 words. And the blog is extensive, with over 100 posts dating back almost 5 years. Talk about a track record of consistency! Major props to the WPI for that; they’re clearly dedicated to spreading the message of the myriad benefits of whey protein.

Moving on to the other information on the site, and it’s mostly a compilation of links to high authority sources such as the American Journal of Clinical Nutrition, the American Journal of Physiology, Endocrinology and Metabolism, the British Journal of Nutrition, and of course PubMed. They even have links to nutrition guidelines for sports, all sourced from the NCAA for a variety of sports such as wrestling, football, basketball, lacrosse, and tennis; just to name a few.

 And finally, they even have a Podcasts section; as you know, podcasts are all the rage nowadays and it is impossible to listen to all the great podcasts out there today. The podcasts on the WPI site are not podcasts by the WPI themselves but rather links to podcasts with high authority sources on other sites. As an aside, for my personal recommendation, I urge all of you to check out the Joe Rogan Experience podcast for infotainment and perspectives, the Tim Ferriss Show podcast for tips from high performers and last but certainly not the least, the Jocko podcast for the fire that will course through your veins and inspire you to destroy all excuses and GET AFTER IT.

And there you have it folks! The first #TweetAnalysis on the site. I hope you all enjoyed my commentary and if you have any feedback, comments, or suggestions for future analyses; let me know in the comments below! In the meantime, have fun tweeting and always make sure to drink your whey protein!

P.S. If you spam me in the comments, Brodin will remove all of your gains and leave you with the physique of a marathon runner.

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